Why the Content Creator works
A chatbot will write the article and invent the proof. This one goes and finds it.
It finds real sources and names them
Every section is researched on its own, against live pages and published journal articles, and what it uses is cited in the text. A claim it cannot stand behind is marked in the draft instead of being written as though it were true.
It writes as your business, not as nobody
Your voice, your reader, your own results and the mistakes you watch clients make. We use what you wrote as you wrote it, and the writer is told not to invent an experience you did not have.
It is built to be quoted, not just ranked
Search engines and assistants both answer by lifting passages out of pages. The article opens with the answer, keeps each section able to stand alone, and comes with its meta tags and schema written.
It tells you if it is ready before you publish
Three checks it has to pass: originality, common signs of AI writing, and factual claims left unresolved. You get a score and the list of what to fix, on the same screen where you edit it.
When to use it
It writes a finished piece from a subject and a few answers. If you already have the piece, the Content Optimizer is the one you want.
- Article
- How-to guide
- Roundup
- Comparison
- Buyer's guide
- FAQ page
- Pillar page
- Case study
- Single question page
- Glossary entry
A piece you want found
A guide, a comparison, a roundup or an answer to one question. Ten formats, each with three shapes, and the article is written to the one you choose.
Something only you can say
The part a general purpose model cannot do for you: your numbers, your results, and what you have watched happen.
Work that is going out this week
It arrives with its own meta tags and schema written, so the last hour before publishing is not spent on plumbing.
How it works
Three things to do. Everything between them is the tool working.
Set up your brand
Your voice, your own numbers and the pages you want linked. Done once, and every article after it sounds like you wrote it.
Answer five questions
The subject, the format, the shape it should take, something you have seen yourself, and who reads it. That is the whole brief.
Edit and publish
The article, its score, the things to fix, the meta tags and the schema are all on one screen.
And while you wait, we do the rest
- We read the subject the way your reader would search it, so you do not have to guess at keywords.
- We go and find the sources, section by section, so you are not the one opening twenty tabs.
- We write it in your voice, with your own results in it, so it does not read like everybody else.
- We check it for originality, for whether it sounds human, and for whether every claim holds, so nothing goes out that you would have to defend.
This is version one. There is a lot more coming.
Today you answer five questions and get a finished article. What we are building now takes even those five off you, and carries more of your brand while it does it.
Full autonomy
Your content arrives on whatever schedule you choose, without you opening the tool or answering anything new. You approve, edit, or send it back.
My Brand 2.0
More detail and more control over how each of your brands sounds, including handing us articles you have already written so we learn from those too.
New features
The Content Creator keeps changing, from how it humanizes to how it writes, in the direction the people using it push it.
None of these are available yet. The brand you set up today is what all three will run on.